Professional Portfolio

Product Demo Storyboarding

Posted on February 17, 2017March 13, 2017 by Dominic

Product demo storyboard 9 quadrant tiltshift

UGoTour is a content and technology company in the travel and tourism space, helping to connect people with place through storytelling. Use cases for UGoTour's product was difficult to articulate through standard presentation materials, so I storyboarded the user experience based on developed audience personas and rapidly prototyped a demo video for testing and analysis. Demo...

Technology Roadmap

Posted on December 12, 2016July 26, 2017 by Dominic

The company had outgrown the first generation of their platforms and needed to put a strategy in place for growth. I was engaged to craft a technology roadmap that would enable scalability, improve operational efficiencies and position the business for rapid growth. The scope of the technology roadmap included mobile & web applications, company website, code bases and fra...

Mobile App Prototyping

Posted on December 1, 2016March 13, 2017 by Dominic

UGoTour's first generation native mobile and web applications were experiencing less than ideal user adoption. User research and testing were conducted to asses user needs, expectations and modes. Based on research findings, it was determined that audiences approached the product in a mode of discovery and exploration. The current interface was geolocation-oriented and ass...

Mobile App User Flow

Posted on October 5, 2016March 13, 2017 by Dominic

The user flow of the UGoTour native mobile app presented both difficulties and dead ends in navigating to content. The web app was entirely unique and didn't share any design, navigation or functionality in common with the native app. The first task was mapping the flow of the first generation app that had evolved organically, based on one-off needs and requests. Navigatio...

Storyboard of IoT App Demo for Sales

Posted on February 3, 2016March 29, 2017 by Dominic

The Sales team was having a challenge with demonstrating a complex, multi-dimensional product that spanned the IoT landscape of digital and physical environments. To enable Sales, I designed of a demo that would effectively tell the story from a consumer's perspective, while providing a physical platform to demonstrate the use of RFID tags and the accompanying mobile app. ...

Conference Audience Engagement with Vinyl Record Voting

Posted on September 23, 2014August 10, 2017 by Dominic

Vinyl record with custom label for conference audience engagement

The concept of using vinyl records for voting was born from the need to grab the attention of conference attendees and bring them back to a booth to initiate or continue discussions. The final solution was educational, engaging and on theme - considering the conference was located in Nashville. 45's (7" vinyl records) were custom labeled to serve as calling cards and handed...

Conveying a client relationship thru infographics

Posted on April 21, 2014March 17, 2017 by Dominic

Client and vendor relationship communicated through infographic timeline

Following the acquisition of a major competitor, our combined team need to meet with a prominent client, with whom we previously held respective accounts. Despite having been spirited rivals in the past, we now needed to confirm our commitment to moving the client forward as a cohesive team. To demonstrate our combined understanding of the client's needs and the long histor...

Illustrating a Digital Strategy in the Sales Process

Posted on March 3, 2014March 17, 2017 by Dominic

web architecture strategy depicted in sitemap diagram

Working with businesses and nonprofits to conceptualize and define how online assets will accomplish their goals is a passion and strength that I have honed over my career. During the sales process, illustrating how the pieces come together is invaluable for both a potential client and project team that needs to deliver. The sitemap diagram shown here was used during a sales...

Webby Award Nominee EyesOnDarfur.org

Posted on May 1, 2008March 13, 2017 by Dominic

EyesOnDarfur.org is 2008 Webby Award Nominee in the Nonprofit category

The EyesOnDarfur project was nominated for a 2008 Webby Award in the category of Nonprofit Websites. I served as the primary front-end web developer on the EyesOnDarfur.org website project, lead by Citizen Group, for Amnesty International. The site's purpose was to raise awareness of human rights atrocities in Darfur, by surfacing before and after satellite imagery of towns tha...