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Author: Dominic
Product Demo Storyboarding
UGoTour is a content and technology company in the travel and tourism space, helping to connect people with place through storytelling. Use cases for UGoTour's product was difficult to articulate through standard presentation materials, so I storyboarded the user experience based on developed audience personas and rapidly prototyped a demo video for testing and analysis.
Demo...
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Cat Managerie
Technology Roadmap
The company had outgrown the first generation of their platforms and needed to put a strategy in place for growth. I was engaged to craft a technology roadmap that would enable scalability, improve operational efficiencies and position the business for rapid growth. The scope of the technology roadmap included mobile & web applications, company website, code bases and fra...
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Mobile App Prototyping
UGoTour's first generation native mobile and web applications were experiencing less than ideal user adoption. User research and testing were conducted to asses user needs, expectations and modes.
Based on research findings, it was determined that audiences approached the product in a mode of discovery and exploration. The current interface was geolocation-oriented and ass...
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Mobile App User Flow
The user flow of the UGoTour native mobile app presented both difficulties and dead ends in navigating to content. The web app was entirely unique and didn't share any design, navigation or functionality in common with the native app.
The first task was mapping the flow of the first generation app that had evolved organically, based on one-off needs and requests. Navigatio...
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Storyboard of IoT App Demo for Sales
The Sales team was having a challenge with demonstrating a complex, multi-dimensional product that spanned the IoT landscape of digital and physical environments. To enable Sales, I designed of a demo that would effectively tell the story from a consumer's perspective, while providing a physical platform to demonstrate the use of RFID tags and the accompanying mobile app.
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