UX - Taverniti

Product Demo Storyboarding

Posted on February 17, 2017March 13, 2017 by Dominic

Product demo storyboard 9 quadrant tiltshift

UGoTour is a content and technology company in the travel and tourism space, helping to connect people with place through storytelling. Use cases for UGoTour's product was difficult to articulate through standard presentation materials, so I storyboarded the user experience based on developed audience personas and rapidly prototyped a demo video for testing and analysis. Demo...

Mobile App Prototyping

Posted on December 1, 2016March 13, 2017 by Dominic

UGoTour's first generation native mobile and web applications were experiencing less than ideal user adoption. User research and testing were conducted to asses user needs, expectations and modes. Based on research findings, it was determined that audiences approached the product in a mode of discovery and exploration. The current interface was geolocation-oriented and ass...

Mobile App User Flow

Posted on October 5, 2016March 13, 2017 by Dominic

The user flow of the UGoTour native mobile app presented both difficulties and dead ends in navigating to content. The web app was entirely unique and didn't share any design, navigation or functionality in common with the native app. The first task was mapping the flow of the first generation app that had evolved organically, based on one-off needs and requests. Navigatio...